How To Recruit Customers For Research

April 8th, 2016

Leah Buley

With contributors:

John Dalton , Kelly Price , Bill Nagel

Summary

Customer experience (CX) professionals know that they need to involve customers, but they don't always know how to do it. Direct research with customers is essential for properly understanding customer needs — but it also requires a deeper level of customer engagement than mere surveys. The report helps CX pros understand a range of customer recruitment methods that are suited to any research question, any budget, and any target customer.

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