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For Customer Experience Professionals

How To Recruit Customers For Research

April 8, 2016

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  • By Leah Buley
  • with John Dalton,
  • Kelly Price,
  • Bill Nagel

Why Read This Report

Customer experience (CX) professionals know that they need to involve customers, but they don't always know how to do it. Direct research with customers is essential for properly understanding customer needs — but it also requires a deeper level of customer engagement than mere surveys. The report helps CX pros understand a range of customer recruitment methods that are suited to any research question, any budget, and any target customer.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Customer Research: The Secret To Getting Better Is Getting Started
  • Use A Variety Of Techniques To Get The Conversation Going
  • Recommendations

  • Use A Staged Approach To Develop A Strong Recruiting Engine
  • Supplemental Material
  • Related Research Documents