Trends Report

How To Sell API Strategy To Executives

A Toolkit For Persuasive, Tailor-Made API Conversations

April 28th, 2016
Randy Heffner, null
Randy Heffner
With contributors:
Christopher Mines , Taylor Turrisi

Summary

Just because APIs are important for mobile apps, business agility, and open, dynamic ecosystems doesn't mean they are easy to sell to executives. A big part of the difficulty is that, in many cases, the value that APIs create is downstream, not in today's solution delivery. It's a challenge for AD&D pros to communicate to executives where and when the organization will get its money back from its API investments. This report provides a toolkit of best practices from which AD&D leaders can choose tools to construct the right story and justification for each specific executive.

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