Trends Report

How To Sell Healthcare Consumerism

And Overcome The Perceptions That Hold Back CDHPs

May 3rd, 2007
JS
Julie Snyder
With contributors:
Carrie Johnson , Bradford Holmes , Alyssa Baer

Summary

Employers and health plans pushing healthcare consumerism expect that involving individual consumers in healthcare decisions will result in healthier members and reduced costs. But consumer-driven products, including high-deductible health plans and health savings accounts (HSAs), demand a major shift in how consumers think about and engage with their healthcare — a shift that makes many consumers uncomfortable and their employers wary. Selling across the marketing continuum is crucial to assuaging the fears of hesitant employers and increasing consumer-driven health plan (CDHP) adoption among uncertain consumers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.