How To Report

How To Successfully Structure Innovation Business Cases

Don’t Let Your Business Case Kill The Creativity, Adaptability And Resilience Of Your Innovation Efforts

August 2nd, 2021
With contributors:
Pascal Matzke , Patrick Carroll , Emily Stutzman , Peggy Dostie

Summary

A lot of companies today misuse business cases when it comes to innovation. They require a commitment to approach, which slows down the process; as a result, it limits the potential for disruptive innovation. Therefore, it’s critical for innovation leaders to become adaptive and adjust business cases to fit the appropriate innovation type they are pursuing. CIOs and tech executives should use this PowerPoint tool to understand the different types of innovation, maintain a central focus on their customers’ emerging needs, and ultimately enable their firms to embrace technology-driven innovation.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.