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For eBusiness & Channel Strategy Professionals

How To Tap The Australian Market

Key Considerations For International Online Retailers

June 29, 2011

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  • By Steven Noble
  • with Zia Daniell Wigder,
  • Patti Freeman Evans,
  • Lily Varon

Why Read This Report

International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready, smart global retailers are moving quickly — because first-mover advantages are already starting to fade. However, while Australian online consumers are quite similar to their US counterparts, Australia is still a unique place to sell. Savvy online retailers account for local customer demands, Australia's physical location, and the rapid maturation of the local competition.

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Table of Contents

  • Global Online Retailers Are Winning Australian Hearts And Wallets

  • Entering Australia Is Easy, But Smart Retailers Try A Bit Harder
  • Supplemental Material
  • Related Research Documents