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For Customer Experience Professionals

How To Use Text Analytics In Your VoC Program

February 25, 2014

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Why Read This Report

Customer experience professionals struggle to get the most out of text analytics tools and make the case for their value. This report describes the pitfalls that customer experience teams should anticipate when introducing text analytics programs and the approaches that can help them avoid some of those problems.

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Table of Contents

  • Text Analytics Technology Helps Turn VoC Data Into Insight
  • Text Analytics Is Awash With Hype And Misunderstanding
  • Smart Tactics Help Firms Unlock The Potential Of Text Analytics
  • RECOMMENDATIONS

  • Bring Text Analytics Insights To Life For Your Whole Organization
  • Supplemental Material
  • Related Research Documents

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