How To Use Text Analytics In Your VoC Program

February 25th, 2014

Jonathan Browne

With contributors:

Harley Manning , Carla O'Connor

Summary

Customer experience professionals struggle to get the most out of text analytics tools and make the case for their value. This report describes the pitfalls that customer experience teams should anticipate when introducing text analytics programs and the approaches that can help them avoid some of those problems.

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