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For Application Development & Delivery Professionals

How To Win Funding For Your Customer Service Project

Use The Discipline Total Economic Impact™ To Boost ROI

April 6, 2009


  • By Natalie L. Petouhoff, Ph.D.
  • with William Band,
  • Andrew Magarie

Why Read This Report

Given the current poor economic climate, customer service professionals need to back up their requests for funding with compelling business justifications. Your initiative will be stacked up against many others competing for the same resources and money. How can you win at the executive table? Use Forrester's Total Economic Impact (TEI) methodology to address four critical questions: What are the business benefits? What is the impact on project costs? How will future initiatives benefit from this project? And how will risks be mitigated? By answering these questions you'll capture the attention of senior decision-makers, overcome organizational politics, and move your project to the top of the list. Become an expert who understands the decision-making process and speaks in business and financial terms that are meaningful to your audience.

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