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For eBusiness & Channel Strategy Professionals

How Twitter Can Influence eBusiness

Assessing The Twitter Opportunity For Retail And Travel eBusiness

May 14, 2009

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Authors

  • By Diane Clarkson
  • with Carrie Johnson,
  • Elizabeth Stark,
  • Kate van Geldern

Why Read This Report

Twitter — a social networking and micro-blogging service — is growing at an extraordinary speed. Twitter facilitates an instantaneous and informal conversation between consumers and companies. It may not yet be a game-changer, but now is the time for retail and travel eBusiness professionals to experiment with Twitter's potential ability to provide market intelligence, offer an alternative customer support channel, and drive sales.

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Table of Contents

  • Twitter Is Growing In Importance
  • RECOMMENDATIONS

  • Experimenting With Twitter Requires Getting The Fundamentals Right
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