How Twitter Can Influence eBusiness
Assessing The Twitter Opportunity For Retail And Travel eBusiness
May 14, 2009
Why Read This Report
Twitter — a social networking and micro-blogging service — is growing at an extraordinary speed. Twitter facilitates an instantaneous and informal conversation between consumers and companies. It may not yet be a game-changer, but now is the time for retail and travel eBusiness professionals to experiment with Twitter's potential ability to provide market intelligence, offer an alternative customer support channel, and drive sales.
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Table of Contents
- Twitter Is Growing In Importance
- Experimenting With Twitter Requires Getting The Fundamentals Right
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