How US Consumers Choose A Bank In A Crisis

November 5th, 2008

Brad Strothkamp

With contributors:

Summary

To better understand the current credit crisis and whether it affects deposit account sales, Forrester surveyed US online consumers who had recently opened a checking or savings account. Results show that traditional measures like low account minimums, competitive rates, and convenient locations still rule when consumers are choosing a bank.

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How US Consumers Choose A Bank In A Crisis

Low Minimums And Convenient Locations Dominate Choice

Summary

Want to read the full report?