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For eBusiness & Channel Strategy Professionals

How US Insurance Customers Use Different Channels

Right-Channeling Delivers Big Business Impact For US Insurers

November 29, 2010

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Why Read This Report

Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price transparency and declining customer loyalty, that means that this role is also on the hook for creating engaging insurance shopping, buying, and service experiences that will capture new customers and expand the wallet share of existing policyholders. Insurance eBusiness and channel strategy executives who can make it easy for policyholders to do more of their insurance business in the right channel can cut costs while creating the kinds of service experiences that drive loyalty and net premium growth.

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Table of Contents

  • US Insurance Buyers Use A Mix Of Channels
  • Many US Online Insurance Buyers Aren't Satisfied With Self-Service Channels
  • Increasing The Use Of Self-Service Channels Is A Must For US Insurers
  • RECOMMENDATIONS

  • US Insurance eBusiness Executives Have To Create More Engaging Self-Service
  • Supplemental Material
  • Related Research Documents

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