How US Insurance Customers Use Different Channels

Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price transparency and declining customer loyalty, that means that this role is also on the hook for creating engaging insurance shopping, buying, and service experiences that will capture new customers and expand the wallet share of existing policyholders. Insurance eBusiness and channel strategy executives who can make it easy for policyholders to do more of their insurance business in the right channel can cut costs while creating the kinds of service experiences that drive loyalty and net premium growth.