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For Customer Insights Professionals

Humanize B2B Insights With AI

Three Ways To Boost Buyer Experiences With Empathy, Engagement, And Emotion

October 4, 2018

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Why Read This Report

Your customers' technological superiority defines the age of the customer. Their source of power? The mighty mobile device — symbolic of their access to information. The main problem for firms? The extensive tech stack that has failed to enable firms to get to know their customers as well as their customers can get to know them. This is especially troublesome in the non-transactional, relationship-based exchanges inherent in B2B. But AI can help B2B insights pros understand their customers more deeply to build more empathetic and human experiences.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • B2B Consumers Suffer From Unmet Expectations
  • Use AI To Create B2B Insights That Deliver Empathy At Scale
  • Recommendations

  • Merge Human And Machine Skills For Sharper B2B Consumer Insight
  • Supplemental Material
  • Related Research Documents