Save or Share this Report

For Customer Experience Professionals

Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

Google Nexus and Microsoft Surface Force OEMs To Up Their Games

September 14, 2012

Primary author headshot


Why Read This Report

Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven largely by the failure of Google's and Microsoft's original equipment manufacturer (OEM) partners to deliver innovative hardware that is able to compete against Apple's (as well as against devices in each other's ecosystems). To compete in today's post-PC environment, OEM product strategists must abandon their PC-era race-to-the bottom strategies and instead adopt strategies geared toward product innovation. In this report, we discuss proven strategies for delivering innovative products and provide advice on how OEMs can refocus their strategies for innovation.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • First-Party Devices Disrupt Manufacturers' Status Quos
  • Improvement Versus Innovation: How To Tell The Difference

  • To Maximize Innovation, OEMs Must Get Tough

  • Ecosystems Will Become Virtual Enterprises
  • Related Research Documents