Save or Share this Report

For Application Development & Delivery Professionals

IBM's Approach To Sustainability Provides A Model For Long-Lasting Competitive Edge

January 12, 2011

Primary author headshot


  • By Alexander Peters, Ph.D.
  • with Connie Moore,
  • Andrew Magarie

Why Read This Report

Over the past 20 years, IBM has demonstrated the relationship between economic performance and environmental/sustainability leadership — both internally within its business operations and externally through its products and services. The company has embedded sustainability concepts in its value-creation processes for customers and in its internal continuous improvement processes. IBM's example provides a good model for how large global companies can and should integrate sustainability initiatives with business process improvement. Specifically, IBM applies four must-have practices when optimizing processes: 1) devise and maintain an integrated business and sustainability strategy; 2) maintain seamless execution on combined operations and sustainability initiatives; 3) develop and maintain a culture of sustainability performance; and 4) build an organization and management system to drive and execute integrated operational and sustainability goals.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).