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IT Buying Behavior Study Of Government-Related Customers: PRC

October 1, 2010

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Authors

  • By Gene Cao
  • with Rita Xia

Why Read This Report

This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from foreign IT suppliers impacts each customer segment. Moreover, this report includes recommendations for global vendor strategists regarding how to circumvent policy constraints and approach customers in China. Specific focus is given to IT spending, online media, brand preference, and vendor selection.

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