Best Practice Report

IT To BT — An Opportunity For Vendors

November 13th, 2008
TP
Thomas Mendel, Ph.D.

Summary

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. Vendor strategists need to realign their value proposition to take into account the different needs IT executives will develop when shifting to BT.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.