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For CMO Professionals

Ignite Customer-Centric Thinking Companywide

Advanced Level: Mindset Practices For Marketing Innovation

July 26, 2019


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This report is part of "Act: Advanced Level" in The Marketing Innovation Playbook.

Why Read This Report

Customer-obsessed thinking must expand rapidly beyond marketing to ensure that consistent and impactful customer experiences separate your company from the competition. Advanced CMOs will promote Agile methods to foster customer-centric thinking, facilitate more investigative customer interactions, and reward empathetic thinking when it happens. CMOs should read this report to learn how to spark customer-centric thinking across the enterprise. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • CMOs: Fire Up A Companywide Mindset Shift
  • Three Habits Spark A Corporate Mindset Shift
  • Recommendations

  • Keep Customer Folklore Burning Around Your Company Campfires
  • Supplemental Material
  • Related Research Documents

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