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For Customer Insights Professionals

Implement Preference Management To Build Customer Trust

October 20, 2015

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Why Read This Report

Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine analytical insights with explicitly shared customer needs and interests to deliver on the promise of "right place, right time, right message" communications. This report outlines the key elements and benefits of enterprise preference management, as well as the critical factors for successful implementation.

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Table of Contents

  • Preference Management: The Most Underused CI Tool
  • The Anatomy Of Successful Preference Management
  • The Right Vendor Can Make Preference Management More Successful
  • Recommendations

  • Aiming For Perfection Shouldn't Hold You Back Today
  • Supplemental Material
  • Related Research Documents

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