Trends Report

Improve Customer Experiences With Proactive Notifications

Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers

March 17th, 2021
Julie Ask, null
Julie Ask
Rob Koplowitz, null
Rob Koplowitz
With contributors:
Stephen Powers , Alessia Stewart , Rachel Birrell

Summary

Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation to create better experiences for customers, citizens, patients, and employees. This report provides guidance on this powerful emerging trend.

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