Trends Report

Improve The Customer Experience With Engagement Platform Technologies

February 27th, 2016
Frank Liu, null
Frank Liu
With contributors:
Charlie Dai , Frederic Giron , Dane Anderson , Glenn O'Donnell , Travis Wu , Alice Ma , Bill Nagel

Summary

Chinese consumers have high expectations when it comes to using mobile devices to interact with businesses; companies that fail to live up to these expectations risk losing them to competitors. Infrastructure and operations (I&O) professionals need to act now and help the business deliver an exceptional mobile customer experience (CX). This report shows how I&O pros at four companies in China built engagement platforms as the foundation of their company's business technology (BT) agenda. These platforms support life-cycle solutions that help firms better address the mobile mind shift among their customers and employees.

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