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For Customer Insights Professionals

Improve Your Storytelling With Data Visualization Best Practices

December 28, 2017


Why Read This Report

As data volumes skyrocket and information becomes more complex, business intelligence (BI) and analytics tools use data visualization to help users move from insights to action by leveraging people's ability to visually detect meaningful patterns. Data visualization best practices go beyond technology and involve disciplines like the psychology of visual perception and graphical design. This report introduces a practical checklist to help customer insights (CI) pros improve both business stakeholders' experience and their ability to interpret data and make better decisions.

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Table of Contents

  • Use A Repeatable Process For Effective Data Visualization
  • Step 1: Start With A Simple Question: "Do I Even Need A Visualization?"
  • Step 2: Refine Your Use Case Before Designing The Data Visualization
  • Step 3: Apply Data Visualization Design Best Practices
  • Step 4: Make Sure Your Data Tells A Story
  • Recommendations

  • Explicitly Define Roles For Insights Pros And The Tech Organization
  • Supplemental Material
  • Related Research Documents

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