Save or Share this Report

For Application Development & Delivery Professionals

In Hard Economic Times, Technology Companies Must Make Implementation The Priority

September 15, 2009

Primary author headshot


  • By Tom Grant, Ph.D.
  • with Laura Ramos,
  • Peter Burris,
  • Madiha Ashour

Why Read This Report

As the current recession continues, and technology buyers keep a keen eye on total costs, missing or poorly defined implementation capabilities can stop new purchases short. Technology vendors must put implementation program design and execution high on the product manager and marketer to-do list. As priorities in the product road map change, so too must the priorities in marketing content. Vendors that master the implementation challenges in the small to medium-size business (SMB) market will find that both the short- and long-term rewards are worth the effort.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).