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For Customer Insights Professionals

In The Age Of The Customer, Insight Isn't Enough

How Speed Is The New Differentiator

June 4, 2014

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Why Read This Report

For decades, marketers have recognized that customer knowledge is crucial to acquiring, retaining, and serving their clients, but merely knowing your customer is no longer good enough. Today, customers demand you use that knowledge to better serve them — faster. Speed is the new differentiator for firms across the globe and in all industries, and customer insights (CI) professionals are at the heart of this revolutionary change. This report explores the path needed to transform data to knowledge at the new pace the customer requires with the Forrester Real-Time Actionable Insight Delivery (RAID) cycle. This momentum is essential if you wish to become an intelligent enterprise. In the age of the customer, the race will be won or lost based on your firm's ability to know your customers and react faster and better than your competitors. Are you ready?

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Current Market Dynamics Mandate New Customer Insights Momentum
  • Adopt A Framework To Gain Speed

  • Jump-Start Your Ability To Meet The Need For Speed

  • Businesses Are Beginning To Act At The Speed Of The Customer
  • Related Research Documents