Incentives Entice Employees Toward Wellness
How Employers Can Encourage Participation In Work-Based Wellness Programs
June 16, 2008
Why Read This Report
US health plans and benefits managers continue to see wellness management as a key cost-cutting strategy — and the employees who have already adopted programs agree that wellness works. But program participation remains woefully low. Nearly half of employees don't know about work-based wellness programs or don't see them as relevant, and a small but significant group objects to them altogether. Fortunately, most employees look more favorably on incentives for program participation — even those respondents with neutral or negative opinions of work-based wellness programs. But interest in incentives is more complex than wellness program administrators might think. Middle-aged employees are the most interested but finicky group, reporting higher rates of interest in most incentives but also greater skepticism. To ensure that programs and incentives have maximum impact, customer experience professionals must build the right mix of education, targeted incentives, and engagement into the platforms on which work-based wellness-programs are deployed.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Employee Attitudes Toward Work-Based Wellness Programs Run The Gamut
- Incentives Help Tip The Scales For Program Participation
- Design With Employees In Mind To Make Employer-Sponsored Incentives Work
- Related Research Documents
Perk Up Your Customer Loyalty Program
May 30, 2014 | Emily Collins
Gamification Of Marketing Strategies Boosts Consumer Engagement
September 12, 2011 | Jennifer Wise
What's In A Game? The Effect Of Gamification On Customer Loyalty Programs
September 12, 2011 | Suresh Vittal