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For B2B Marketing Professionals

Increase B2B In-Person Event Payoff With Digital Immersion

Four Best Practices Make Events More Contextual And Engaging

August 14, 2019


Why Read This Report

In a post-digital world, B2B buyers expect fluidity between digital and physical experiences. Still representing the largest chunk of the marketing budget, most B2B events do not take full advantage of digitization to enhance attendees' experience and increase marketing ROI. This report explores how B2B marketers can use technology and digitize content to make events the centerpiece of ongoing customer interactions. Events provide exclusive time to engage an attentive audience and inform your marketing strategy. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • B2B Marketers Waste Money When They Treat Events Tactically
  • Four Practices Turn Physical Events Into Digital Gold
  • Recommendations

  • Increase Your Event Payoff With Digital Engagement
  • Supplemental Material
  • Related Research Documents

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