Trends Report

Information Workers Are Not Quite Ready For Desktop Videoconferencing

Spurring Adoption Requires Management Advocacy And Concrete Use Cases

January 26th, 2011
TJ Keitt, null
TJ Keitt
With contributors:
Matthew Brown , Joe Dang

Summary

Videoconferencing technology promises contextual communications over distance. One type — desktop video — is gaining traction because it can provide access to visual communication to more workers. But are employees really interested in this technology? Forrester's survey of North American and European business technology users shows that the workforce overall has little interest in and access to desktop video. For content and collaboration pros rolling out the technology, this means that they have to accomplish two things: 1) provide greater access to the tools for those who want it; and 2) identify use cases that can spur broader adoption. To do so, Forrester recommends a methodical approach. Content and collaboration program leaders should start with small pilots among interested users who can experiment with using the technology for different business purposes.

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