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For B2C Marketing Professionals

Innovate Interactive Healthcare Marketing Without Rocking The Boat

August 17, 2012

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  • By Darika Ahrens
  • with Emily Riley,
  • James McDavid

Why Read This Report

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital marketers across pharma, medical devices, over-the-counter (OTC), and consumer health must change to a customer-centric approach that uses flexible platforms so they can achieve scale quickly. Then marketers can use defined planning processes across the patient journey to take advantage of the opportunities for interactive marketing.

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Table of Contents

  • The Interactive Healthcare Opportunity Is Upon Us
  • Healthcare Marketing Lacks Digital Innovation
  • The Three Values Healthcare Needs To Adopt Today
  • Healthcare Marketers Can Innovate With Process And Planning

  • Use POST To Identify The Best Option At Each Life-Cycle Phase
  • Supplemental Material
  • Related Research Documents