Trends Report

Innovate Interactive Healthcare Marketing Without Rocking The Boat

August 17th, 2012
Darika Ahrens, null
Darika Ahrens
With contributors:
Emily Riley , James McDavid

Summary

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital marketers across pharma, medical devices, over-the-counter (OTC), and consumer health must change to a customer-centric approach that uses flexible platforms so they can achieve scale quickly. Then marketers can use defined planning processes across the patient journey to take advantage of the opportunities for interactive marketing.

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