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For Customer Experience Professionals

Innovate Your Business Model To Drive A CX Advantage

Build A Robust Innovation Strategy Around The Customer

January 8, 2019

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Why Read This Report

Leading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to capture more market share or create new markets must innovate just like a startup — and that begins with identifying and developing a new business model. This report introduces the why and how of customer-obsessed business models to help CX pros lead their organizations toward more meaningful innovation.

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Table of Contents

  • Today's Business Models Will Not Win Tomorrow's Customers
  • Positioning For The Future Requires A New Value Proposition
  • Generate Renewed Value For Customers Through A New Model
  • Expand The New Business Idea With A Business Model Canvas
  • Recommendations

  • Validate The Business Model To Square The Product-Market Fit
  • Supplemental Material
  • Related Research Documents