Innovative Consumer Technology Brands Win The Battle For Mindshare
Technographics® TRUE Brand Compass: Consumer Technology
January 6, 2014
Why Read This Report
The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance to secure brand preference, referral, and pricing power. This report analyzes Forrester's new TRUE brand compass data to determine which consumer technology brands are positioned to win the battle for mindshare and which aspects of a TRUE brand — being trusted, remarkable, unmistakable, and essential (TRUE) — drive that leadership.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Marketers Require New Metrics That Capture Brand Resonance
- Leading Consumer Technology Brands Must Be Trusted And Essential
- Innovative Consumer Technology Brands Lead The TRUE Brand Ranking
- An Innovative And Unified Brand Experience Builds Brand Resonance
- Supplemental Material
- Related Research Documents
Food And Beverage Brands Must Be Trusted And Essential
July 15, 2013 | Tracy Stokes
Measure Brand Resonance With The TRUE Brand Compass
May 11, 2016 | Michelle Moorehead
Automakers Achieve Brand Resonance Today But Face Digital Disruption Soon
January 7, 2016 | James L. McQuivey