Skip to main content

Save or Share this Report

For CIOs

Innovators Will Be The Winners In The Age Of The Customer

February 12, 2015

Primary author headshot


Why Read This Report

Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been honed to the needs of the prior age and don't translate perfectly into the next. To succeed, CIOs and their business partners will need to innovate — figuring out how they can change products, processes, go-to-market strategies, and their organizational structures — to meet the changing needs of their customers in a rapidly evolving marketplace. Sustaining business innovation requires wholesale changes to technology governance, funding models, success metrics, and internal culture. What's at stake? Nothing less than the long-term viability of the organization.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • New Times Require New Ideas
  • Sustained Innovation Requires Process Discipline
  • CIOs Must Step Up As Business Innovation Leaders

  • Innovation Demands That CIOs Be Business-Focused
  • Related Research Documents