Trends Report

Inquiry Insight: Globalization And Emerging Markets 2008

Forrester Clients Understand That To Think Globally, They Must Act Locally

March 16th, 2009
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Peter Burris , Zachary Reiss-Davis

Summary

Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating in a global or multinational environment to more specific questions about how to address individual local markets. On the global front, clients want to understand global opportunities, develop global strategies and processes, and identify global partners and suppliers. On the local front, clients want to understand the implications of entering new emerging markets for the elements of the marketing basics — placement, product, pricing, and promotion.

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