Inquiry Insights: China Interest, Q4 2007

November 30th, 2007

Chris Townsend

With contributors:

April Lawson , Ellen Daley

Summary

Tech vendors have been reluctant to enter China as a marketplace for their products and services. There is a good reason for this: China's tech market has been a relative backwater compared with other, more developed industries like manufacturing and consumer packaged goods. However, Forrester client inquiries on the tech industry in China reveal that the story is changing: Interest in establishing or expanding China operations is growing in firms across a variety of industries — especially retail, distribution, and real estate. This spells opportunity for tech vendors that can help enable this growth. Forrester client inquiries cluster around two key areas: enterprise IT expansion into China and eCommerce in China.

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