Trends Report

Interactive Marketing Channels To Watch In 2007

Marketers Still Aren't Comfortable With Emerging Interactive Channels

March 27th, 2007
BH
Brian Haven
With contributors:
Shar VanBoskirk , Julie Katz , Sarah Glass

Summary

Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like blogs, podcasts, RSS, social networks, and online video — are strong up-and-comers. But mobile and game marketing are relatively ignored. Why? Marketers won't adopt until they see proof that emerging channels work. Our advice? Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.

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