Report

Interactive Tool: Determine Your Company's Strategy For Values-Based Customers

Win Customers Who Consider Firms’ Moral, Political, And Social Values When Making Buying Decisions
April 10th, 2020
With Contributors:
Jim Nail
Ben Salamin
and Shayna Neuburg

Summary

This tool is the centerpiece of a disciplined, five-step approach to incorporate brands’ values into business models.

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