Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Is Mobile Right For B2B Marketing?

January 26, 2011

Primary author headshot

Authors

  • By Michael Greene
  • with Emily Riley,
  • James McDavid

Why Read This Report

Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B marketers begin to invest in mobile channels, they must do so with an understanding of how mobile can augment existing interactive marketing programs and also provide unique value in marketing to customers and prospects.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research