Is Mobile Right For B2B Marketing?

January 26th, 2011

Michael Greene

With contributors:

Emily Riley , James McDavid

Summary

Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B marketers begin to invest in mobile channels, they must do so with an understanding of how mobile can augment existing interactive marketing programs and also provide unique value in marketing to customers and prospects.

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