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For B2C Marketing Professionals

Is The Honeymoon Over For Music And Video Games?

February 4, 2010

Authors

  • By Sonal Gandhi
  • with Mark Mulligan,
  • Seth Fowler,
  • Laura Wiramihardja

Why Read This Report

The steep decline in the sales of music-based game titles in 2009 has both the music and games industries wondering if there is life left in the music/gaming liaison. While the current form of music-based gaming may have hit its market peak, music and gaming can still enjoy a profitable partnership by creating games for the casual gamer and the casual music listener, by turning game consoles into family entertainment hubs à la the Xbox, and by taking advantage of the social/mobile gaming phenomenon.

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  • The Digital Music Behavior Of US Music Gamers