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For CIOs

It's Time To Take Your Data To Market

Your Data May Have Tremendous Commercial Potential

September 8, 2014


Why Read This Report

Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial potential of all the data they generate and collect. Does it have value to other organizations? If it does, how can you bring a "data product" to market? This report outlines the emerging world of data commercialization and helps CIOs identify the key steps to considering, and harnessing this new business opportunity.

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Table of Contents

  • A Picasso In the Attic: Data Assets Hold Significant Value
  • Uncovering The Masterpiece: How To Commercialize Your Data
  • Seek Guidance In Crafting Your Data Commercialization Strategy

  • Start To Examine The Data Commercialization Opportunity Today

  • The Data Economy Repositions Tech Management As A Revenue Driver
  • Supplemental Material
  • Related Research Documents

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