Save or Share this Report

For B2C Marketing Professionals

It's Time To Unleash The Database Of Affinity

Marketers Who Choose The Right Affinity Targeting Partners Are Generating Results

July 8, 2016

Primary author headshot

Authors

Why Read This Report

Your targets express their affinities online in billions of ways — resulting in a database of affinity that you can use for powerful targeting. Some marketers use affinity data to acquire new customers, while others use it to make existing customers more loyal. This report details how marketers are using the database of affinity data today, examines the types of vendors that are offering affinity-based targeting, and advises brands on how to get even more from affinity data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Affinity Data Can Improve Your Entire Marketing Plan
  • Three Types Of Vendors Enable Affinity Targeting
  • Recommendations

  • Focus On Objectives And Demand Measurable Outcomes
  • What It Means

  • The Database Of Affinity Can Revolutionize Brand Marketing
  • Supplemental Material
  • Related Research Documents