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For eBusiness & Channel Strategy Professionals

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Benchmarks: The Digital Store Playbook

December 10, 2018

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This is the Benchmarks report in The Digital Store Playbook For 2020.

Why Read This Report

Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with industry best practices. Our research reveals how these retailers are using digital enablement technologies in stores to empower store associates, improve customers' engagement, and enhance store operations.

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Table of Contents

  • Digital Store Capabilities Are Not One Size Fits All
  • Recommendations

  • Reinforce Technical Foundations To Future-Proof The Digital Store
  • Supplemental Material
  • Related Research Documents

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