Trends Report

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

December 10th, 2018
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Alex Causey , Claudia Tajima , Luis Deya , Kara Hartig


Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with industry best practices. Our research reveals how these retailers are using digital enablement technologies in stores to empower store associates, improve customers' engagement, and enhance store operations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.