B2B eCommerce: A Trillion Dollars For The Taking
September 28, 2015
Why Read This Report
This report outlines the landscape that eBusiness and channel strategy professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester believes that in the age of the customer, B2B eCommerce organizations must address three key issues in order to be successful: 1) growing demand for B2C-like B2B eCommerce experiences; 2) increasing channel conflict between direct sales organizations and eCommerce operations; and 3) rising demand for scarce B2B eCommerce talent. This report is an update to an earlier published report and includes new insights, data, examples, and charts.
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Table of Contents
- Raise The Bar In Order To Meet Higher B2B Customer Expectations
- Mobile And Cross-Channel Attribution Are On The Horizon
- Build For The Long Term By Focusing On The Fundamentals
- Supplemental Material
- Related Research Documents