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For eBusiness & Channel Strategy Professionals

B2B eCommerce: A Trillion Dollars For The Taking

September 28, 2015

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This is the Landscape report in The B2B eCommerce Playbook For 2016.

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Why Read This Report

This report outlines the landscape that eBusiness and channel strategy professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester believes that in the age of the customer, B2B eCommerce organizations must address three key issues in order to be successful: 1) growing demand for B2C-like B2B eCommerce experiences; 2) increasing channel conflict between direct sales organizations and eCommerce operations; and 3) rising demand for scarce B2B eCommerce talent. This report is an update to an earlier published report and includes new insights, data, examples, and charts.

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Table of Contents

  • Raise The Bar In Order To Meet Higher B2B Customer Expectations
  • Mobile And Cross-Channel Attribution Are On The Horizon
  • RECOMMENDATIONS

  • Build For The Long Term By Focusing On The Fundamentals
  • Supplemental Material
  • Related Research Documents

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