Trends Report

Keys To Successful eCommerce Platform Projects

Ten Key Tactics For eBusiness Leaders To Achieve Their eCommerce Business Goals

August 3rd, 2009
Brian Walker, null
Brian Walker
With contributors:
Patti Freeman Evans , Brendan McGowan

Summary

A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. Yet many eCommerce business and technology professionals will tell you that they struggled to get their eCommerce technology foundations to where they needed them to be. Forrester worked with eCommerce business and technology leaders to identify important lessons learned and key success factors to help businesses avoid trouble and meet the increasingly critical eCommerce platform needs to run and optimize their businesses and customer experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.