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For CMO Professionals

Kick-Start Your Digital Organization Structure

Beginner Level: Structure Practices For Digital Business

December 20, 2017

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This report is part of "Act: Beginner Level" in The Digital Business Playbook.

Why Read This Report

A well-organized, empowered team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn't the long-term answer. Instead, they first establish key responsibilities for digital strategy, governance, and execution — then empower a "digital acceleration team" to work with line-of-business teams to increase their digital maturity. This report shows you how to get started.

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Table of Contents

  • Organization Structures Evolve In Line With Digital Maturity
  • Establish Clear Strategy, Governance, And Execution Accountabilities
  • Balance Central And Local Capabilities To Accelerate Digital Growth
  • Recommendations

  • Win Over The Detractors With A Clear Mission And Mandate
  • Supplemental Material
  • Related Research Documents

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