Save or Share this Report

For B2B Marketing Professionals

L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

Benchmarks: The Lead-To-Revenue Marketing Playbook

February 21, 2018

Primary author headshot

Authors

Playbook icon

This is the Benchmarks report in The Lead-To-Revenue Marketing Playbook For 2018.

Why Read This Report

In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a lead-to-revenue management (L2RM) automation system versus those whose firms had not. This report shares insight into what lead-to-revenue (L2R) marketers are doing and how well it's working as well as provides some guidance to help you get the most out of your L2RM investments.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • B2B Marketers Are Actively Automating Their L2RM Process
  • Marketing Budgets Are Flat, And L2RM Marketers Feel The Pinch
  • B2B Marketing Program Spend Spreads A Little More Thinly
  • Recommendations

  • Lead-To-Revenue Practitioners Need To Up Their Game
  • Supplemental Material
  • Related Research Documents

Recommended Research