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For B2B Marketing Professionals

L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

February 21, 2018

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Why Read This Report

In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a lead-to-revenue management (L2RM) automation system versus those whose firms had not. This report shares insight into what lead-to-revenue (L2R) marketers are doing and how well it's working as well as provides some guidance to help you get the most out of your L2RM investments.

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Table of Contents

  • B2B Marketers Are Actively Automating Their L2RM Process
  • Marketing Budgets Are Flat, And L2RM Marketers Feel The Pinch
  • B2B Marketing Program Spend Spreads A Little More Thinly
  • Recommendations

  • Lead-To-Revenue Practitioners Need To Up Their Game
  • Supplemental Material
  • Related Research Documents

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