Trends Report

L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

February 21st, 2018
Lori Wizdo, null
Lori Wizdo
With contributors:
Caroline Robertson , Jacob Milender , Alexander Bullock , Kara Hartig

Summary

In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a lead-to-revenue management (L2RM) automation system versus those whose firms had not. This report shares insight into what lead-to-revenue (L2R) marketers are doing and how well it's working as well as provides some guidance to help you get the most out of your L2RM investments.

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