Lack Of Awareness And Weak Design Hamper Adoption Of Internet-Based PHRs
July 29, 2010
Why Read This Report
Internet-based personal health records (PHRs) give consumers a place to store and maintain their personal health histories, access tools that help monitor and improve health, and increasingly connect to external health data sources. So why are so few consumers using them? Forrester asked US online consumers who don't track any personal health information why they eschew Internet-based PHRs. Many didn't even know that these tools existed, but a substantial number cited privacy concerns and unclear value propositions as barriers. To win over health non-trackers, customer experience professionals need to both augment and market the value of PHRs.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- Consumers Cite Ignorance, Privacy, And Low Value As PHR Barriers
US Physician Web Sites: Poorly Designed And Underutilized
July 13, 2010 | Elizabeth Boehm
Brief: Optimize Your Trust Formula
October 5, 2016 | Fatemeh Khatibloo
Member Registration Plagues Health Plan Sites
November 20, 2009 | Elizabeth Boehm