Advanced Search

Save Or Share This Report

For Customer Experience Professionals

Lack Of Awareness And Weak Design Hamper Adoption Of Internet-Based PHRs

July 29, 2010

Primary author headshot

Authors

  • By Elizabeth Boehm
  • with William Chu,
  • Harley Manning,
  • Jennifer Peterson

Why Read This Report

Internet-based personal health records (PHRs) give consumers a place to store and maintain their personal health histories, access tools that help monitor and improve health, and increasingly connect to external health data sources. So why are so few consumers using them? Forrester asked US online consumers who don't track any personal health information why they eschew Internet-based PHRs. Many didn't even know that these tools existed, but a substantial number cited privacy concerns and unclear value propositions as barriers. To win over health non-trackers, customer experience professionals need to both augment and market the value of PHRs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Models and Calculators

calculator icon
  • Consumers Cite Ignorance, Privacy, And Low Value As PHR Barriers

Recommended Research