Save or Share this Report

For eBusiness & Channel Strategy Professionals

Latin America Online Retail Forecast, 2013 To 2018

Trends In Brazil, Argentina, And Mexico

December 17, 2013

Primary author headshot


  • By Zia Daniell Wigder
  • with Jitender Miglani,
  • Rebecca Katz

Why Read This Report

A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and international policies to the 2014 World Cup and 2016 Olympic Games in Brazil, the countries of Latin America will increasingly play a role on the global stage. eBusiness leaders are looking to understand how these events will affect their operations in the region and what new opportunities will arise as a result. One industry that will continue to charge forward throughout all of these events will be eCommerce: Online retail revenues in the three largest markets in the region will more than double from almost $20 billion in 2013 to $47 billion in 2018. In this forecast, we dive into the size and growth rates of online retail in Brazil, Argentina, and Mexico and identify some of the key factors that are driving and inhibiting eCommerce in the region.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Latin America Sees A Growing Middle Class But Slowing Economies
  • Brazil Charges Forward As The Region's Dominant eCommerce Market
  • Global Brands Are Under-Represented In Argentina's Market
  • Mexico Is Shifting Toward Online Retail

  • Take The Time To Fully Understand eCommerce Maturity Levels
  • Supplemental Material
  • Related Research Documents