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For eBusiness & Channel Strategy Professionals

Latin American Online Retail Forecast, 2011 To 2016

A Topline Look At eCommerce Growth In Brazil And Mexico

April 6, 2011

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  • By Zia Daniell Wigder
  • with Roxana Strohmenger,
  • Lily Varon

Why Read This Report

Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American online retail. Brazil's already-large market is set to grow by a compound annual growth rate (CAGR) of 18% over the next five years, with today's growth coming largely from consumer technology purchases. By contrast, the online retail marketplace in Mexico will grow by a CAGR of 19% during the same time period, but from a small base. eBusiness executives looking to expand online sales into Latin America must pay attention to import-duty hurdles, focus localization efforts on language, payment, and fulfillment options, as well as watch local and national events that can affect online sales and business overall.

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