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For B2C Marketing Professionals

Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies

DTCs Move Customers Quickly From Discover To Buy

February 28, 2020


Why Read This Report

Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger competitors. DTCs' growth depends on mastering the fine art of customer acquisition — that is, converting a virtual stranger to a paying customer. In this report, we reveal how more than 51 DTC startups drive initial discovery of their products and experiences. B2C marketers should use this report to identify new tactics for customer acquisition and growth.

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Table of Contents

  • DTCs Claim The Growth In Many Categories
  • DTCs Turn Social Network Effects Into An Engine Of Discovery
  • DTCs Use Brick-And-Mortar Locations To Drive Awareness
  • DTCs Mix Organic And Paid Search To Suit Category Opportunities
  • Recommendations

  • Innovate Like A DTC To Drive Growth
  • Supplemental Material
  • Related Research Documents

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