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For B2C Marketing Professionals

Lessons In Customer Acquisition: Learn From DTC Disruptors' Consideration Strategies

DTCs Establish Credible Differentiation Rapidly With Social Proof, Design, Trials, And Email

April 10, 2020

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Why Read This Report

Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations (and wallets) of a new generation of consumers, often for entirely novel product or service categories. DTCs' growth depends on mastery of the fine art of customer acquisition — that is, converting a virtual stranger to a paying customer. In this report, we reveal how more than 50 DTC disruptors quickly give prospects the confidence to buy. B2C marketers should use this report to identify new tactics for supporting customer consideration.

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Table of Contents

  • DTCs Show You Can Drive Empowered Customers To Buy Faster
  • Use Home Trials To Lower The Consideration Hurdle
  • Embed User-Generated Content To Create Social Proof
  • Use Design To Strategically Direct Buyer Behaviors
  • Use Email To Reestablish The Path To Purchase
  • Recommendations

  • Adapt DTCs' Tactics To Suit Your Business Reality
  • Supplemental Material
  • Related Research Documents

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