Trends Report

Leverage AI To Improve Marketing Efficiency

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare

August 24th, 2018
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Joe Stanhope , Brandon Purcell , Diane Deng , Michael Barnes , Sukriti Dangi , Bill Nagel

Summary

Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help differentiating between gimmicks and actual transformative use cases that can truly deliver both business and customer value. This report tells marketers how to apply AI in marketing to improve its efficiency.

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