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For B2C Marketing Professionals

Leverage AI To Improve Marketing Efficiency

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare

August 24, 2018

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Why Read This Report

Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help differentiating between gimmicks and actual transformative use cases that can truly deliver both business and customer value. This report tells marketers how to apply AI in marketing to improve its efficiency.

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Table of Contents

  • Marketers Look To AI To Help Them Thrive In A Complex Environment
  • AI Initiatives Today Tap Into Three Marketing Layers
  • Nine AI Marketing Use Cases Have Potential To Deliver Business Value
  • Recommendations

  • Use AI To Elevate And Differentiate Marketing Strategy And Operations
  • What It Means

  • Marketers Must Embrace AI To Augment Existing Capabilities
  • Supplemental Material
  • Related Research Documents

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